This second ever Ultra Boost customization will offer the option of a rainbow heel and will be available exclusively at the adidas NYC Flagship store on 5th Ave. The upper, outsole, tongue and lace colors can be customized. Colors range from white, gray, black, red, orange, yellow, teal and blue. Retail will be $220 and you can begin customizing your pair tomorrow (March 25th) in New York. Anyone plan on making a pair?